Roanoke, Virginia

Delivering Compassionate Care Beyond the Home.

Dependable, personalized, and respectful in-home support for seniors and individuals with disabilities. Helping your loved ones live comfortably, safely, and independently.

Experience
19 Yrs
Certified
CPR
Coverage
Roanoke
Compassion & Expertise

Care that feels like family,
built on trust and dignity.

Touch of Comfort LLC is a non-medical home care agency serving families across Roanoke, Virginia. We believe every person deserves compassionate, respectful, and personalized support while remaining in the place they love most, their own home.

Our mission is to promote independence, dignity, and peace of mind for seniors, individuals with disabilities, and the families who love them. Every plan we build is tailored to the person, not a template.

Compassion

Every interaction begins with a kind, patient heart.

Respect

We honor the story, dignity, and choices of each client.

Reliability

Consistent, dependable care you can plan your week around.

Integrity

Honest communication and transparent, ethical practices.

Excellence

Nineteen years of experience shape everything we do.

Warmth

A gentle presence that turns a house back into a home.

Meet the Founder
Ashley Merchant, Owner and Administrator
Ashley Merchant
Owner & Administrator

With 19 years of caregiving experience and CPR certification, Ashley founded Touch of Comfort on a simple belief: the smallest act of kindness can bring true peace of mind to a client and their family.

19 Years ExperienceCPR Certified
19 Years of Experience
CPR Certified
Compassion
Respect
Reliability
Integrity
Excellence
Roanoke, Virginia
19 Years of Experience
CPR Certified
Compassion
Respect
Reliability
Integrity
Excellence
Roanoke, Virginia
Transparent Pricing

Clear rates, honest care.

Private-pay services with straightforward hourly rates. No hidden fees, no surprises.

Minimum of 4 hours per visit. Holiday care requires an additional fee. 24-hour care is available upon request.

Companion Care

$25/hour
  • Social interaction & engagement
  • Emotional support
  • Light activities together
Most Requested

Personal Care Assistance

$25/hour
  • Bathing, grooming, dressing
  • Hygiene support with dignity
  • Mobility assistance

Overnight Care

$28/hour
  • Safety through the night
  • Bedtime and morning routines
  • Peace of mind for families

Respite Care

$25/hour
  • Reliable relief for caregivers
  • Flexible short-term coverage
  • Consistent, familiar faces
Payment Options

Accessible, flexible ways to pay for care.

CashDebit CardCash AppVenmoOther approved methods
Lifestyle & Dignity

Moments of joy, independence, and warmth.

A quiet look at what daily care looks like when it is done with heart. Tap any image to read the story behind it.

Warm Success Stories

Families who found peace of mind.

Ashley and her team treated my mother like family. The care was consistent, warm, and completely dependable. We finally slept through the night knowing she was safe.

Denise W.
Daughter of client

The custom care plan made all the difference. My father held on to his independence and his routine, and we found peace of mind for the first time in years.

Marcus B.
Son of client

My caregiver feels like a good friend now. She listens, she remembers, and she never makes me feel like a task. That kind of respect is rare.

Patricia S.
Client

The respite care program gave me my life back. Knowing Touch of Comfort was there let me rest without a single worry.

Angela T.
Family caregiver

From the first consultation, Ashley listened. She built a plan around my mom, not a template. Nineteen years of experience truly shows.

Robert K.
Son of client

Meal prep, medication reminders, and gentle companionship every afternoon. My mother is brighter, healthier, and happier at home.

Linda M.
Daughter of client

I never thought I would enjoy having help around. This team changed my mind. Kind, professional, and always on time.

Jerome F.
Client
Peace of Mind Starts Today

Bring dependable care
home to someone you love.

One conversation is all it takes. Reach out for a free consultation and let us tailor a plan around your family.

The Connection Desk

Begin your care conversation.

Every inquiry is read and answered personally by Ashley. Share as much as you like, and we will follow up quickly.

Direct Coordinates

Reach Ashley & the team

Proudly serving Roanoke City, Roanoke County, Vinton, Salem, and surrounding areas.

Paperwork, Prepared With Care

A gentle start to a thoughtful care plan.

Our client intake and emergency contact forms are designed to feel calm, not clinical. In just a few pages, you will share the essentials Ashley needs to build a care plan around your loved one, from daily routines and medications to the small comforts that mean the most. Return them at your own pace before your consultation.

Download Intake Forms
Production Intake Portal

Send a private message

We reply within 24 to 48 hours. Your details remain confidential.

Your details remain confidential and are never shared.